With the Donor Pipeline Report, your team gets a simple breakdown of your community in 4 distinct categories.
1. Unresponsive Constituents
These members have not been active lately either because of outdated emails or because they have opted out of communications. These members will be difficult to reach via digital means and could benefit from a personalized reach-out.
2. Engaged Constituents
These members are tuned in and responsive to your programming. They open emails and submit forms but have not taken any big steps yet. They make a great audience for your Alumni or constituent relations team to engage in groups through targetted programming.
3. Potential Donors
These members exhibit a level of opt-in that could be indicative of a donation. This segment includes members who have donated in the past 3 years, and possibly first-time donors who are now attending your events and signing up to be mentors.
Focussing on these segments helps your team find new supporters to grow your donor pool, and plan initiatives that protect your donor pool from shrinking.
4. Donors
These members are donors in your current financial year. You can customise your financial year to get an accurate count of how many constituents have made a gift this year and what the participation % for this year looks like.
You can get a click-through to view users in each of these segments to analyze and take action further.
The report takes into account hundreds of thousands of engagement activities across all your users and programs to generate a simple representation of your Donor Pipeline today. It is accessible on your home page to all admins and is updated daily.
We hope the Donor Pipeline report simplifies engagement reporting and make insights accessible to more of your team.