Being able to pull in UTM_Content information would be very helpful as a filter. Occasionally we need slightly finer detail. For example, we have multiple newsletters which we send through almabase and they all include a giving link. So, it would be helpful to not just report out on: utm_source=almabase, utm_medium=newsletter, utm_campiagn=FY25, but that the utm_content=families, or alumni, etc.