Email click rates now exclude unsubscribe link clicks

Your email click rate no longer counts clicks on the unsubscribe link. The click rate now reflects only clicks on the content links in your email — buttons, hyperlinks, and calls to action.

What this means:

Click rates give you a cleaner picture of how recipients are engaging with your email content
If you compare click rates on older emails to recent ones, older emails may show a slightly higher rate — that's because unsubscribe clicks were previously included in the count
The actual engagement with your content links hasn't changed — only how the metric is calculated

No action needed on your end. This change applies automatically to all emails going forward.