You can now measure campaign success by counting unique donors — not just dollars raised or number of gifts. This helps you focus on community engagement and participation metrics that truly reflect your donor base growth.
What's new?
You'll now find "Donor" as a new goal type option alongside "Amount" and "Gift" goals in your GivingX admin panel. When you select this option, the system automatically tracks unique donor participation with intelligent deduplication built right in.
image
What can you expect?
The system uses smart logic to identify unique donors:
  • First, it checks if the donor is mapped to a user profile in your system.
  • If not, it looks for external database connections.
  • Finally, it falls back to normalized email addresses to prevent duplicates
You'll see real-time progress bars showing donor count, completion percentage, and donor progress summaries. This works seamlessly with leaderboards, participation challenges, and matching gift logic across all your GivingX page types.
Why this helps you
For institutions prioritizing engagement over just monetary goals, this is a game-changer! Instead of focusing solely on large donations, you can celebrate broad community participation. Perfect for alumni engagement campaigns, competitive challenges, or any time you want to show that "every donor counts" — literally! šŸŽÆ
Check it out in your goal type selection when setting up campaigns, and let us know how donor participation tracking transforms your fundraising strategy!