Associate Appeal, Package, and Campaign to measure marketing ROI and optimize fundraising performance
Attribution data is now captured automatically when donors complete their payment. No more spreadsheets or manual timestamp matching! you'll know exactly which marketing channel drove each donation.
What's New:
Add Attribution to Payment Links
- Assign Appeal, Package, and Campaign when creating payment links or templates
- Attribution automatically captured with each gift
- Works with bulk payment link generation
Generate Trackable QR Codes
- One-click QR code generation for attributed links
- Perfect for print materials, event signage, or direct mail
- Attribution tracked automatically when donors scan and donate
Enhanced Reporting & Filtering
- Filter gifts by Appeal, Package, or Campaign in gift reports
- Export attribution data with donation details
- Track campaign-specific performance across all channels
Campaign Links for Giving Pages
- Create multiple attributed versions of the same giving page
- Manage all campaign links from one centralized dashboard
- Copy links or download QR codes with a single click
Why this matters:
- Stop guessing- Know exactly where every donation came from
- Prove ROI- Show stakeholders which campaigns deliver results with concrete data
- Optimize strategy- Identify top performers and reallocate resources accordingly
- Better RE integration- Attribution syncs to Raiser's Edge NXT when configured
Ready to track campaigns?
Head to Giving → Payment Links
and add attribution to your next campaign.