Video Messaging: Embed videos in your text messages

We're excited to announce that you can now share videos from your Video Library through SMS campaigns! This feature extends our popular Video Library functionality to text messaging, enabling more engaging and impactful SMS communications with your constituents.

What's New

Video Integration in SMS Composer

Insert Video Button
: A new "Insert Video" button has been added to the SMS composer toolbar, matching the familiar interface from email campaigns
Video Gallery Modal
: Click to open a streamlined video selection modal displaying your entire video library
Smart URL Generation
: Each recipient receives a personalized video link with built-in analytics tracking

Enhanced Recipient Experience

Rich Link Previews
: SMS messages display video thumbnails with play button overlays (when supported by carriers)
Mobile-Optimized Landing Pages
: Videos open in responsive, mobile-friendly pages designed for optimal viewing

Comprehensive Analytics

Video Engagement Tracking
: Monitor video views, play rates, and completion rates directly in your SMS campaign reports
Individual Attribution
: Track which recipients engaged with your videos through unique URL parameters
Video Library Analytics
: See aggregated performance data for each video across all SMS campaigns in the Video Library dashboard

Technical Enhancements

Shortened URLs
: Once setup by your org Video links are automatically shortened to save valuable SMS character space
Merge Tag Support
: Videos are inserted using the
{{video_url}}
merge tag for easy tracking
Cross-Channel Consistency
: Uses the same video infrastructure as email campaigns for unified management

Benefits

Higher Engagement
: Videos in SMS messages can increase click-through rates
Better Storytelling
: Share compelling visual content beyond text limitations
Unified Experience
: Manage all video content in one central library
Actionable Insights
: Make data-driven decisions with comprehensive analytics

No additional setup required! Simply start adding videos to your next SMS campaign.