A/B testing/multi-variate testing for Almabase emails
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Abdul Moiz Shadab (Almabase)
Adding A/B and multivariate testing capabilities for Almabase emails would empower users to experiment with and optimize various email elements, such as subject lines, CTAs, and layouts. This feature would help identify what resonates best with recipients, leading to improved open rates, click-through rates, and overall engagement. It would also provide actionable insights to fine-tune email marketing strategies and maximize the impact of alumni communication campaigns.
Sahil Mallick
Great to hear your perspective, Abdul Moiz Shadab (Almabase)! I have a few more questions for you:
- What specific email elements would you like to test using A/B or multivariate testing?
- How frequently do you anticipate using the A/B testing feature for your email campaigns?
- What metrics are most important to you when evaluating the success of an email campaign?
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Abdul Moiz Shadab (Almabase)
This feature has been requested by Tracey Clingingsmith at Emmanuel College (www.emmanuel.edu/) and Jenni Luckett at Pacific University (www.pacificu.edu/). Please feel free to add more context/info if that is helpful.