Some schools use internal naming conventions for giving pages, but these names aren't always ideal for donors.

For instance, an internal name like "Annual Giving" could be displayed to staff, while a more engaging phrase like "Make a Difference and Impact XYZ" might be used for donors. Similarly, for a scholarship fund, the internal title might be "Scholarship Fund – 2024," while the donor-facing message could be "Support Future Scholars" to better connect with potential contributors.

This approach also applies to specific campaigns—internally, a page might be labeled "Capital Campaign – Phase 2," but a more compelling donor-facing title like "Help Us Build a Stronger Future" would be more effective. Allowing this flexibility improves donor communication, enhances their experience, and encourages more meaningful contributions.