Giving Link Redirect/Fall Through
Z
Zachary Curtis
Giving links are a powerful way to track the source of donations (such as a specific email campaign or partner site). However, links are often shared or revisited long after they’re sent, which reduces their usefulness as a signal. It would be helpful to have the option to automatically redirect or generalize payment links.
G
Ginu
Zachary Curtis Thank you for sharing this feedback — giving links are definitely a helpful tool, and I can see how links being reused or reshared later could impact how meaningful the source tracking is. To make sure we’re understanding the use case correctly: in which scenarios would you want a giving link to “fall through” to a more general destination (for example, after a certain amount of time, if it’s shared beyond the original audience, or if the same donor comes back to it later)? And if it does fall through, where should the donor land — a general giving page, the same campaign but without the original source tracking, or a specific default fund/campaign? Lastly, what are you mainly trying to improve here: attribution accuracy, the donor experience, avoiding misattribution, or something else?
Z
Zachary Curtis
Ginu If it was beyond the original audience would be nice, but I'm not sure how you'd implement that. Time seems easier, for an email I'd assume you could pass through after a week. It would be nice to have user control over what it lands, so whether that's a different page, or just stripping appeal/package to something more general. It's half donor experience, half misattribution. Donor experience could be compromised if they click an old link, and attribution to the source gets less accurate the longer the link lives for a timed based appeal/package.